Daily Blonde Shampoo gently cleanses while toning and lightening blonde and silver hair. Sulfate-free, this purple daily shampoo neutralizes copper and yellow tones, leaving hair revitalized and color fresh and protected. Its invigorating formula is gentle enough to use every day to get your brightest blonde. Each formula is 100% vegan, recyclable* and FREE of: cruelty - gluten - sulfates** - added salts - phthalates - parabens - paba - known carcinogens - mineral oil – keratin. *Where possible on certain products. **Free of SLS, SLES.

Features:

• Gently cleans without stripping colour
• Instantly neutralizes brassy tones
• Combats drying and damage caused by bleaching
• Softens, smooths, and adds glossy shine
• Provides colour protection and shields against damage
• Advanced Color Last System™

Aroma: Citrus, jasmine, and coconut milk

Hair Types: Blonde, bleached and silver hair

How to Use: Wet hair, lather. Leave on for 1 - 2 minutes as needed. Rinse.

Key Ingredients:

• Violet pigment neutralizes brassy tones
• Safflower and Marula Oils nourish and soften hair while delivering shine
• Biotin helps strengthen strands and repair damage caused by bleaching
• Advanced Color Last System™ delivers colour protection against fading from sun damage and environmental factors