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More than a perfume, Vilhelm Parfumerie is a library. If some scents are silences, these are tales. Within identical bottles, fragrances are so many narratives that call to all senses, housed in a hefty bottle of spun glass, dressed in a saffron yellow label that nods to a piece of Bakelite found in a Parisian flea market. Northern lights and Hollywood highlights. North and South. Freshly cut grass and caressing oud. Bracing freshness and burning summer warmth. Simple pleasures and lavish times. Each fragrance is the culmination of a broad, creative and collaborative process – a rare blend of vintage and new that sparks recognition but not familiarity. From its dynamic, innovative scents to the heritage design and timeless prints, Vilhelm Parfumerie is a nod to the past, expressed in a contemporary olfactory language and aesthetic.
Born in Sweden and now living in Paris, Jan Vilhelm Ahlgren is a polymath who leaves no stone unturned, from photo studios and perfume organ to leather goods workshops, in his pursuit of a certain idea of luxury. His style: impeccable. Tailored suits, a custom blend perfume – Vilhelm Parfumerie, of course. His lifestyle: simple pleasures and lavish times – always with friends, always with laughter. His home: Paris, Lake Como, the French Riviera but also wherever the wind takes him. Consider him a modern Mr. Gatsby, one for whom charm and playfulness are the keys to getting ahead in life. Everything is always done with elegance, gentleness, and heart.
Distance is nothing to the heart: The scent of black tea, brewed just how she likes it, and the crispiness of morning light, slowly easing away the night that still clings to the senses. Ceylon black tea immediately warms the skin while sensuous musk simm
The ripe, green lushness of summer on the Swedish coast, where grassy notes are light enough to hint at the evergreen sharpness of the distant winter.
Alone in her hotel room, Greta Garbo attired in a drift of satin and poignant allure, waiting for her ultimate luxury: a bath of flower petals, the warm water releasing this collision of citrus and red fruits, bamboo, violet, black amber and sandalwood.
Berlin, a city that is alive with the same kinetic, magnetic energy that attracted David Bowie for a few formative, recuperative and prolific years in the Seventies. Perpetual creative movement embodied in a bold collision of blueberry, lemon, bamboo, gre
Deep in the basement of Studio 54, a place with no boundaries and a Do Not Disturb sign on the door – some say it was never taken off! Rumor has it that Freddy Mercury, David Bowie, Halston, and Grace Jones were spotted here.
When Persephone returns to the living, she brings a gift: springtime, a bracing gust of Sicilian lemon and acai that blossoms into raspberry blossom, pink magnolia and violet leaf followed by the sensuality of sandalwood, skin musks and crisp amber.
Follow the intriguing whiff of angelica seeds and saffron to the intoxicating beauty of damascene roses and violet, that reveals a heart of ebon wood and leather.
The unmistakable smell of risotto bianco and a minty, peppery kick as the ultra fresh basil warms on the dish. A bon vivant who wanted to show life in all its glorious reality – people eating, sleeping and making love.
Vibrant spotlights, smoky rooms; brassy notes of a saxophone: an evocative cocktail brings alive the energetic soul of a musical genre that broke boundaries and hearts. Leather and rose take center stage with bass notes of agarwood, vetiver and saffron.
As always, champagne and figs, his favorite fruit, were on the menu, as dusk turned the sky purple. Joy and tears, sorrow and laughter, a bitter sweet cocktail that lives on in this Purple Fig.
A sudden shower cooling the air: the romantic smell of London after a rain squall when water has washed away frivolity, leaving only a zesty and triumphant breeze with a soft echo of the storm.
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