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Vilhelm Parfumerie


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The Story

More than a perfume, Vilhelm Parfumerie is a library. If some scents are silences, these are tales. Within identical bottles, fragrances are so many narratives that call to all senses, housed in a hefty bottle of spun glass, dressed in a saffron yellow label that nods to a piece of Bakelite found in a Parisian flea market. Northern lights and Hollywood highlights. North and South. Freshly cut grass and caressing oud. Bracing freshness and burning summer warmth. Simple pleasures and lavish times. Each fragrance is the culmination of a broad, creative and collaborative process – a rare blend of vintage and new that sparks recognition but not familiarity. From its dynamic, innovative scents to the heritage design and timeless prints, Vilhelm Parfumerie is a nod to the past, expressed in a contemporary olfactory language and aesthetic.

Jan Vilhelm

Born in Sweden and now living in Paris, Jan Vilhelm Ahlgren is a polymath who leaves no stone unturned, from photo studios and perfume organ to leather goods workshops, in his pursuit of a certain idea of luxury. His style: impeccable. Tailored suits, a custom blend perfume – Vilhelm Parfumerie, of course. His lifestyle: simple pleasures and lavish times – always with friends, always with laughter. His home: Paris, Lake Como, the French Riviera but also wherever the wind takes him. Consider him a modern Mr. Gatsby, one for whom charm and playfulness are the keys to getting ahead in life. Everything is always done with elegance, gentleness, and heart.  

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With a single bite, you can feel the mango in your veins.
The ripe, green lushness of summer on the Swedish coast, where grassy notes are light enough to hint
Berlin, a city that is alive with the same kinetic, magnetic energy that attracted David Bowie for a
Distance is nothing to the heart: The scent of black tea, brewed just how she likes it, and the cris
Alone in her hotel room, Greta Garbo attired in a drift of satin and poignant allure, waiting for he
A sudden shower cooling the air: the romantic smell of London after a rain squall when water has was
The unmistakable smell of risotto bianco and a minty, peppery kick as the ultra fresh basil warms on
Deep in the basement of Studio 54, a place with no boundaries and a Do Not Disturb sign on the door
As always, champagne and figs, his favorite fruit, were on the menu, as dusk turned the sky purple.
Follow the intriguing whiff of angelica seeds and saffron to the intoxicating beauty of damascene ro
When Persephone returns to the living, she brings a gift: springtime, a bracing gust of Sicilian lem
Vibrant spotlights, smoky rooms; brassy notes of a saxophone: an evocative cocktail brings alive the

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