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More than a perfume, Vilhelm Parfumerie is a library. If some scents are silences, these are tales. Within identical bottles, fragrances are so many narratives that call to all senses, housed in a hefty bottle of spun glass, dressed in a saffron yellow label that nods to a piece of Bakelite found in a Parisian flea market. Northern lights and Hollywood highlights. North and South. Freshly cut grass and caressing oud. Bracing freshness and burning summer warmth. Simple pleasures and lavish times. Each fragrance is the culmination of a broad, creative and collaborative process – a rare blend of vintage and new that sparks recognition but not familiarity. From its dynamic, innovative scents to the heritage design and timeless prints, Vilhelm Parfumerie is a nod to the past, expressed in a contemporary olfactory language and aesthetic.
Born in Sweden and now living in Paris, Jan Vilhelm Ahlgren is a polymath who leaves no stone unturned, from photo studios and perfume organ to leather goods workshops, in his pursuit of a certain idea of luxury. His style: impeccable. Tailored suits, a custom blend perfume – Vilhelm Parfumerie, of course. His lifestyle: simple pleasures and lavish times – always with friends, always with laughter. His home: Paris, Lake Como, the French Riviera but also wherever the wind takes him. Consider him a modern Mr. Gatsby, one for whom charm and playfulness are the keys to getting ahead in life. Everything is always done with elegance, gentleness, and heart.
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