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SACHAJUAN is driven by the beauty of simplicity. When they launched their brand, they felt that hair care was becoming too complex. They wanted to make things easier for both stylists and clients.
The name originates from the founders Sacha Mitic and Juan Rosenlind who combined their names to form SACHAJUAN when they started their Stockholm salon in 1997.
After experimentation with different brands without finding the desired performance or style, they introduced their first products in 2004 as a natural next chapter of their professional work and a reflection of the style and look of the salon.
The SACHAJUAN range was inspired by their ideas about how hair should look, feel and move, combined with their perspective on the industry and a desire to make hair care easy and understandable for stylists and their clients.
The salon environment is still the center of their product development, where their products are not only created, but used after. SACHAJUAN only create products that perform perfectly for their daily professional work. They literally live with what they create. Today this development is guided by the sage experience of Creative Director Sacha Mitic.
Their approach to hair care is simple: cleanse, condition, and add treatments if needed, to build a uniform foundation for styling. The goal is to make hair look, feel and move like hair, but better.
To do this, they look at hair in three dimensions: surface, structure and shape, as each of these dimensions contributes to the form of the finished style.
Though it’s not alive beyond the root, hair’s keratin structure can be made to look and feel the way you want, and take on different shapes, forms and textures.
By strengthening and protecting hair’s natural characteristics, it can be improved – making it easier to care for and control. Inspired by this, SACHJUAN designed the Ocean Silk Technology to help create the desired result for every client.
It’s a process they’ve worked with and mastered as professionals, and through the development of each product. SACHAJUAN want to give people that feeling of having simply beautiful hair.
Many brands preach about massive end consumer research and product testing, but the result is often an average product that many will like but rarely a product that anyone will love. Proof of SACHAJUAN's products’ performance lies in many years of product development and refinement to reach perfection in their professional work. The true test is what you, as the customer thinks. They look for the moment when a product becomes like an extension of the user’s hands, giving optimal control and movement.
SACHAJUAN follow all environmental and regulatory legislation in the markets where they are to ensure the highest quality and safety. All their product development is based in Sweden and the vast majority of the products are made there. The only exception is when national legislation from a given market requests that they make a product in that country.
They select ingredients for purity and performance. They use extracts from two cold water algae naturally harvested from the ocean: Rhodophycea and Chondrus Crispus.
Rhodophycea is known for strengthening hair, increasing elasticity, and adding moisture. It works primarily on the inside of the hair, boosting the hair’s mineral balance with magnesium, calcium, manganese and zinc, which can get depleted by daily damage. Chondrus Crispus works mainly on the surface of the hair. It contains a higher calcium and zinc content to help boost shine and protect hair from surface damage. Both algae hold great nourishing and normalizing properties for the scalp.
Because the Latin names for these algae are complex, SACHAJUAN describes this combination, along with other carefully selected key ingredients, as their “Ocean Silk Technology”. It’s their way of describing how these ingredients work together to help boost elasticity, moisture, shine and the overall beauty of your hair. Ocean Silk Technology makes SACHAJUAN unlike other hair care.
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