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At the end of World War II, four brothers of the noble Neapolitan family of Sersale reunited in Positano, Italy and decided to pool their resources and offer the world what they had to share: their sense of hospitality and their beautiful 18th century palazzo. Thus was born Le Sirenuse, the luxury hotel and epitome of Italian style since its opening in 1951. In 2004, to celebrate over half a century of style, Le Sirenuse launched its first fragrance, Eau d’Italie, an instant classic that then became the brand name for a collection of exclusive fragrances.
Initially a secret between those in the know, Eau d’Italie quickly travelled the world, the key to its success being a truly Italian ingredient: la passione, that same burning passion that gave the world beauty and excellence in art, fashion and design. At Eau d’Italie, they work with the greatest noses in the world, and use only top grade materials to create fragrances that are always contemporary, always original, and always inspiring.