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Rahua

For centuries, women from the Quechua-Shuar tribes have traveled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call Rahua (ra-wa) – believing it to be the secret to their thick, flowing, lustrous hair. In the 1990s, these women shared Rahua's power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin studied Rahua's revitalizing effects on his own clients' hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Color treatments remained shiny and vibrantly true. Irritated scalps calmed under Rahua's soothing care.

Rahua is a 100% natural and 100% vegan shampoo and hair care and body product line. It is made with certified-organic ingredients that are free of synthetics, parabens, and sulfates, and includes the Omega 9-rich rahua nut oil short for Ungurahua and fand palo santo oil, which comes from the same botanical family as frankincense. The key to Rahua's outstanding performance is its molecular structure. Unlike other botanical oils that simply coat strands, the extraordinarily small Rahua oil molecule deeply penetrates the hair's cortex – bonding and repairing it – while simultaneously smoothing the hair's cuticle.

Rahua feels privileged to be building this earth-friendly, sustainable business in partnership with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar. We at Etiket share their reverence for the rainforest and its indigenous cultures. The Rahua and ungurahua oils are sourced and processed by these women and men in accordance with the traditional methods that have been passed down for generations.

The Amazon's most potent beauty secret can now be yours with Rahua, a luxurious collection of 100% natural hair care and body products delivering transformative, gorgeous results

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